This week, a few members of the CDM Media team had the opportunity to attend the session, “Everything You Need to Know about Social Media,” which was presented by author and marketing executive, Charles Orlando, and covered Facebook, Twitter and blogging. The event gave us some new ideas for our social media strategy and provided a good overview of some basic marketing rules. Here are our takeaways:


  • Customize your Twitter background for better branding and to let your readers know where else they can find you or your company.
  • Use Twitter as a microblog to send out information and links to sites that are of interest to your audience, as opposed to letting them know what you’re doing.
  • Create a custom landing page on your Web site for people who click on the link in your Twitter profile. Let them know how following your Twitter account will benefit them and what other social media sites they can find you on.
  • Automate some tweets to save time, such as those about new blog posts, but spend time each day responding to direct messages, retweeting, having conversations with your followers, etc. However, do not auto follow or auto message new followers.


  • Know and understand your audience, and use this information to produce quality posts that they are interested in.
  • Engage your readers and ask them what they want to read more about.
  • If someone leaves a comment, respond to it.
  • Remember to use SEO words in your title and content.

General social media advice

  • Be honest, engaging, and transparent, as well as continually active.
  • Remember quality over quantity.
  • Ask for feedback.
  • Be consistent in your branding, tone and voice.
  • Create a monthly editorial calendar, but make sure it’s flexible so that you can respond to recent events.

Did I miss anything? What social media advice do you follow?


Twitter lists hit the social media site at the end of October and have quickly become very popular. If you aren’t familiar with the feature, here’s a quick definition provided by Mashable’s Josh Catone:

The just-launched Twitter Lists feature is a new way to organize the people you’re following on Twitter, or find new people. In actuality,  though, Twitter Lists are Twitter’s long awaited “groups” feature. They offer a way for you to bunch together other users on Twitter into groups so that you can get an overview of what they’re up to. (HOW TO: Use Twitter Lists)

I originally started this post by organizing more general CIO and technology lists, but there were far too many for it to be truly useful. I hope these more targeted lists will serve as a good resource. The lists are in no particular order and I did not try to pick the best-of-the-best. I’ll leave that for your judgment!

I am currently putting together a CIO Resource list. It is far from finished but feel free to check it out.

If you’d like your list to be included below, please leave a comment with a link to your list and the appropriate category.

Business Intelligence

Cloud Computing

Data Center

Enterprise Architecture

Information Security

IT Analysts

IT Failure

Network Performance


Software Development



Having recently jumped into Twitter, I’m still trying to wrap my head around how to effectively measure follower interaction.

I’ve been using Hootsuite to manage the company’s Twitter accounts, @CDMmedia and @ITOAmerica. It allows me to go back and forth between the accounts as well as schedule tweets. It also allows me to track the number of clicks on the links I’ve posted. I check the click stats throughout the day, often using the numbers to gauge the quality of my tweets.

This raises the question, are clicks on Twitter an accurate form of measuring success and engagement?

Clicks signify that people are reading your posts and find your content valuable enough to take the time to find out more. However, the number of clicks a particular tweet receives is based on several of factors, including whether or not your followers are logged-on to Twitter. In other words, even if your post doesn’t receive a lot of clicks, that doesn’t necessarily make it a bad post. It could just be poorly timed. In this way, clicks seem like a faulty way to measure success.

With this in mind, I keep going back to Twitter’s original interface, which, to my knowledge, does not allow you to track clicks. Without a third-party application, I would have to measure interaction differently and would be more focused on retweets, direct messages, the number of followers and @replies.

In order to clearly answer this question, I need to define engagement within the realm of Twitter, which is a whole separate blog post. I suspect, however, that interaction should be measured in a variety of ways, including clicks and level of interaction with individuals.